Walk into any perfume store and you will see words like parfum, eau de parfum, eau de toilette and eau de cologne. They are not different scents. They describe how much fragrance oil the perfume contains, which affects how strong it smells and how long it lasts.
The main fragrance concentrations
Parfum (or extrait) has the highest concentration of fragrance oils. It is rich, intimate and very long-lasting, and is usually the most expensive.
Eau de parfum (EDP) has a high concentration and offers the best balance of strength, longevity and value. It typically lasts through a full working day.
Eau de toilette (EDT) is lighter and fresher. It is pleasant for warm weather or casual use, but usually needs reapplying during the day.
Eau de cologne is the lightest of all, designed for a quick, refreshing splash.
Which one should you choose?
If you want a fragrance that lasts, projects nicely and feels luxurious without being overpowering, an eau de parfum is the most versatile choice. It works for the office, evenings out and special occasions alike.
An eau de toilette suits people who prefer a very light scent or who like to reapply often.
Why ABAM creates eau de parfums
At ABAM Fragrance, every scent is crafted as an eau de parfum. We want each fragrance to stay with you through your day, from the first spray to the last impression. Whether you prefer something fresh like Blue Force or bold like K2 Apex, you get the depth and staying power of an EDP.

