Few things are more disappointing than spraying a fragrance you love in the morning and losing it by lunchtime. The good news is that how long a perfume lasts depends not only on the formula, but also on how and where you wear it. These simple habits make a real difference.
1. Apply on moisturised skin
Fragrance holds better on hydrated skin. Apply an unscented lotion or a light layer of petroleum jelly before spraying, and your scent will have something to cling to.
2. Target your pulse points
The wrists, the sides of the neck, behind the ears and the inner elbows are naturally warmer. That warmth gently lifts the fragrance throughout the day.
3. Don’t rub your wrists together
Rubbing creates friction that breaks down the delicate top notes faster. Spray, then let the perfume dry on its own.
4. Spray right after a shower
Freshly cleansed, slightly warm skin with open pores absorbs fragrance beautifully. Pat yourself dry and apply straight away.
5. Add a mist to your clothes and hair
Fabric and hair hold scent for a long time. A light mist on a scarf, collar or hairbrush keeps the fragrance around you. Test on an inconspicuous spot first for delicate fabrics.
6. Choose an eau de parfum
An eau de parfum contains a higher concentration of fragrance oils than an eau de toilette, so it naturally lasts longer. Every ABAM fragrance is crafted as an eau de parfum for this reason.
7. Store your bottle properly
Heat, sunlight and humidity slowly break down perfume. Keep your bottle in its box, in a cool, dark cupboard rather than on a sunny dressing table or in the bathroom.
8. Carry a top-up
For long days, weddings or travel, a small decant or travel spray in your bag lets you refresh your scent whenever you like.
With these habits, your favourite fragrance will stay with you from morning meetings to evening plans. Explore the ABAM collection to find a long-lasting signature scent that suits you.
